BLUE BOX?

I love Red Box. I wish I invented it. It is one of the best ideas since sliced bread.

However, I am doubting their intelligence today..... I walked into Walmart today and GUESS WHAT? The RedBoxes were BLUE. Yes, Blue. Why? I have no idea. The signs above them were red and said RedBox. Everything else was blue. I am not sure if it was a Walmart ploy to match the store or what. What is the point of a blue RedBox?